It’s important to understand why borrowers decide to go with you as their lender instead of one of your competitors.
http://thenichereport.com/blog/2010/07/why-borrowers-choose-their-lender/
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The Niche Report is a highly targeted mortgage finance trade magazine nationally circulated every month to 20,000 (with a reach of over 50,000) licensed mortgage brokers, loan officers and mortgage professionals.
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